Introduction (20 minutes)

• Welcome
• Course objectives

Identifying your Passion (30 minutes)

• Recognizing what makes you tick
• Examining your interests in agriculture
• Exercise: Identifying your agricultural passion

Basic Business Principles (30 minutes)

• Introduction to business concepts
• Importance of a business plan
• Identifying your target market

Turning Passion into Profit (30 minutes)

• How to transform your passion into a viable business
• Identifying market needs and opportunities
• Case study: Successful agricultural businesses started from a passion

Business Planning (40 minutes)

• Elements of a business plan
• Step-by-step guide to creating a business plan
• Exercise: Start drafting your business plan

Financial Planning (40 minutes)

• Understanding agricultural business finances
• How to create a financial plan
• Exercise: Start developing your financial plan

Marketing your Business (40 minutes)

• Fundamentals of marketing
• Digital marketing for agricultural businesses
• Case study: Effective marketing strategies in agriculture
• Exercise: Start planning your marketing strategy

Business Management (40 minutes)

• Core principles of business management
• How to effectively manage your agricultural business
• Exercise: Identify potential challenges and solutions in managing your business

Conclusion and Next Steps (10 minutes)

• Recap of the course
• Final thoughts and advice
• What to do after the course